January 2010
4 posts
3 tags
The Surprise Inside
Recently we invited our good friend, @simonslee, to speak to us about Customer Service. His engaging and entertaining remarks were summarized in two simple words: No Surprises! When it comes to superior customer service, there should be absolutely No Surprises. We all nodded in agreement, and decided we had a new mantra for 2010.
Upon sharing (via Twitter) a few of Simon’s comments, I received...
4 tags
Market Smart in the Downturn
By 2010 I was hoping I would be done talking about the recession. Over the past year I’ve had several friends ask me about how and why to market in a down economy. The fact is that most successful companies grow through marketing in the latter half of a recession. Even more amazing is that a large percentage of Fortune 100 companies were actually formed during an economic downtown.
By...
5 tags
Real Integrated marketing with QR Codes
Integrated marketing is what most forward thinking companies strive to achieve with marketing efforts. However a large gap exists between print and web making integration difficult. The use of QR codes in print advertising and marketing can help bridge this gap.
A few years ago while working for a marketing agency the big buzz word was “integrated marketing”. Essentially this was creating...
4 tags
Welcome to 2010, the Rebirth of Print
Welcome to 2010, I think this is going to be a very good year compared to the one we just made it through. Few have had a worse year however than the print industry. Which is why I am a little surprised to be here writing this for CustomXM. See I grew up in the digital age, marketing directors like myself have basically killed print. In developing my skill I embraced the computer monitor, and...