March 2010
4 posts
The CustomXM - Kodak Video Challenge – Enter and...
There are vendors, and there are partners. Kodak is one of our partners. Over the past three years, Kodak has played an instrumental role in helping us expand our offering of digital printing solutions. In addition to these successes, this relationship has lead to numerous award recognitions over that past several months. As a result, Kodak will soon feature CustomXM in a series of print,...
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How do I get folks to open the envelope?
While discussing a subscription renewal appeal for the Arkansas Repertory Theatre, the Rep’s Director of Marketing, our good friend Angel Galloway (@angelmg) asked, “How do I get folks to open the envelope?”
After getting over the excitement that Angel still considers direct mail a viable marketing channel. (Trust me, it is!), here are some of the tips we offered, as well as a few others:
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Your Tax Dollars at Work
I had the pleasure of attending the 2010 Arkansas Governor’s Conference on Tourism. If the venue itself, Eureka Springs, was not engaging and entertaining enough, the information presented was certainly captivating for those in attendance. More importantly, the information was welcome and exciting news for all of us as citizens of the Great State of Arkansas.
Rarely do I look at Arkansas as...
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Becoming a Linchpin
After a lot of persuasion from friends I finally picked up a copy of Seth Godin’s Linchpin this week. Just a few chapters in it is already a book that changes the way I view my position. However something struck me this morning. Why can a company itself not serve as a Linchpin for the community as a whole?
Godin describes a Linchpin as people who “invent, lead, connect others, make...