April 2010
2 posts
The E-reader Review: Kindle vs. iPad
Let’s ignore the fact that a “print guy” is comparing two popular e-readers. Consider it market research. Let’s also ignore the fact that it’s probably a little odd for one person to have two e-readers. For the record, the Kindle was a Christmas gift from my wife. The iPad was an Easter gift(?) to my wife. (Okay, maybe that one is a stretch). So I have both and this fact was made known to a...
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Don't Listen to Kermit, It is Easy Being Green
Today, as you all should know, is earth day. As marketers sometimes it feels like struggle to honor the earth and stay green. When you start calculating the print materials, the postal transportation, the impact of inks, and the overall product waste from over printing you start to feel like maybe you need to go to confession tomorrow.
I decided to chat a bit with our president Paul Strack, who...