May 2010
2 posts
Marketing to Millennials
*Note: After much input from the community I want to clarify something. The point of this post is not to knock down GenX. There are plenty of great success cases of GenXers succeeding. However as a generation they are following a generation that has (due to numbers and late retirements) held them back considerably. The notable difference with GenY is that we have developed an overall mistrust of...
Real Time Reactions…What is Fast Enough?
Marketing Question: what is considered a quick turnaround in the super-connected world we all live in? Life with smartphones, email, texting and Twitter means that we are available to be touched 24 hours a day. This hyper-access has accelerated people’s expectations of what is a reasonable amount of time they should wait for a response to a query. How many times have you received a phone...