Don’t Listen to Kermit, It is Easy Being Green
Today, as you all should know, is earth day. As marketers sometimes it feels like struggle to honor the earth and stay green. When you start calculating the print materials, the postal transportation, the impact of inks, and the overall product waste from over printing you start to feel like maybe you need to go to confession tomorrow.
I decided to chat a bit with our president Paul Strack, who knows a thing or two about printing and confessions, to see what we can do to help offset the environmental impact.
