The state of digital printing
Let’s start with some statistics:
1) According to Pira International, the total global digital printing market has grown 122% since 2002, and by 2012, it is expected to double again, accounting for 21% of the overall global printing market as a whole.
2) Today, 30% of print providers offer web-to-print services. (CAPV)
3) 30% of today’s digital work is versioned or personalized. (Interquest)
What I hear loud and clear from these facts is that the future of print is healthy. As the economic situation in our country continues to force companies to tighten their belts and their budgets, the efficiencies of digital printing become more and more critical to a company’s marketing strategy. Let’s take a brief look at the how and why:
